SPM Business Solutions

  ... helping you achieve your true business potential...

 

Business Growth Consulting

 

Spending too much on marketing and not generating the new leads you desperately need to grow?

Not attracting the right prospects that really need and appreciate your product (or service)?

Wish your website was actually a marketing tool that brings in new customers for your business?

Is your business struggling to 'do more with less' due to staff reductions and/or budget cuts?

Need to have better management tools so you can keep track of customers, prospects, and new leads?



While it would be nice to rely on referrals alone, truly successful companies employ a mix of marketing strategies (including your website) to ensure a steady flow of new prospects. Marketing is all about understanding your business competitive advantage, promoting it to your target market using the best strategies you know and then keeping score of what's working and what isn't. If your marketing is not generating the leads you need then it's a waste of time and money. We work with you to refine your marketing message, determine the best promotional strategies to reach your targeted market and then monitor the results for best performance.

If marketing is doing its job then you have a pile of leads waiting on the sales team to convert them to paying customers. If you (or your sales team) are not following up on new leads then you're wasting your marketing dollars. We work with you to determine the best way to sell the true value of your product or service. Selling doesn't have to be confrontational but you do have to understand, and be comfortable with, a selling system that matches your personality and style - without looking or sounding like a pushy salesperson.


Some of the specific things we do for our clients include;
  • Product Collateral (datasheets, brochures, presentations, etc.)
  • Marketing Plans (tactical goals, advertising strategies, budgeting, etc.)
  • CRM/SFA Implementation (manage your customers, prospects & vendors)
  • Website Development and Internet Marketing (so you're easily found)
  • Lead Generation Strategies (reach beyond your local network)
  • Sales Force Automation (qualify and nurture leads automatically) 

Running your business also takes an accurate and easy-to-use business management software system that monitors all aspects of your business including sales, marketing, operations, accounting and service. With real-time data you can monitor performance and make management decisions that allow you to increase productivity and grow your business - while also saving money.

We also provide both consulting and coaching services to businesses with specific needs. In our business coaching model, we meet regularly to determine business growth strategies, set goals, and review progress - but you and your team are responsible for implementation. Our business consulting model is based on us doing the work for you and is set up around a specific statement-of-work that is more project based - depending on your specific needs.


Contact us to hear more about how our products/services and/or our consulting/coaching services can help you grow your business. 

 

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