Lead Management                                         

In today's economy, with sales cycles getting longer and longer, it's more important than ever to follow up with every single lead - for as long as it takes until they are actually ready to buy. Our lead management programs deliver customized lead-nurturing 'touches' on behalf of your sales reps so they spend more time closing deals with true 'prospects' instead of qualifying 'leads'.

Sometimes called 'marketing automation', we deliver (and track) a series of highly-relevant communication touches to each of your leads over an extended period of time. This is much more than a basic 'keep-in-touch' effort or simply sending out a generic email newsletter.

Remember, prospects buy when 'they' are ready to buy, not necessarily when you happen to call them. By providing a customized series of correspondence that is both relevant and informative to your prospects you build trust and ensure your business stays 'top-of-mind'. When a lead has an actual buying opportunity (and becomes a true prospect) we hand them over to your sales rep to contact. Your sales team can now spend more time closing deals instead of chasing un-qualified leads and you get a much better return on your marketing investment.

Our 'correspondence' is always mixed-media and includes any combination of;

A great start is with our Sales Lead Activation Program. This is a simple campaign to re-engage existing leads in your database that may be inactive now but 'should' (in your view) be using your product/service.

Don't waste your marketing dollars by failing to effectively follow up with all new leads and/or not taking full advantage of the leads you may already have!

We work with many different CRM and Lead Management tools but recommend LeadMaster for small to medium-sized companies because it is the easiest to implement and is very cost-competitive.